BrandDigital: Simple ways top brands succeed in the digital world
Written By: Allen P. Adamson, Managing Director, Landor Associates & Author of “BrandSimple”
Timely. Allen Adamson's "BrandDigital" is a fantastic study of the current Digital Marketplace thru the lens of classic principles in effective brand management. In the past decade the 'traditional' language of communications has been put into a high octane blender. "BrandDigital" explains thru relevant business anecdotes how today's game changing strategies all seem to contain those same fundamental values in successful brand building. I suggest you read it once and then read it again with a pen.
- Phil McIntyre, CEO of The Brand Gallery
Check out "Mad Men in a Digital World" by Allen Adamson