April 2005

ONDA, a New York-based music collective of composers, producersand DJs, has retained PGM Artists to handle their national sales and marketing for television anddeveloping media.

PGM Artists, headed by principle Philip McIntyre, is a NYC-based Sales & Talent Managementcompany that provides national marketing connectivity to the commercial advertising agency andbroadcast network television marketplace.

Regarding the deal, Philip says, "I'm very excited about my association with ONDA and look forwardto working with them to grow their business. They’re well-known in the fashion world for their workwith Tom Ford, they recently produced an Isley Brothers record for Sony and have done some great spots. All of this puts ONDA in a unique position within the current universe of commercial artistsdoing original music composition for advertisers.”

In the ad world, ONDA’s latest work includes two spots for Miller/Brutal Fruit, directed by DavidShane/Hungry Man for the Martin Agency. The first spot (“Cupid”) features a collaboration betweenONDA and Elevator Man entitled “Body Shake,” and the second (“Mind Control”) features Dino Lenny’s “Call Me,” which will be released on Dino’s debut record this summer.

ONDA is also producing music for the current Covergirl campaign for Grey/NY. The first spot features a performance the Spanish Harlem Orchestra, who recently won a Grammy for Best SalsaAlbum of 2004, “Across 110th Street.”

Comprised of Composer/Producer Michaelangelo L’Acqua, Composer/Producer Gregg Fine andMusic Supervisor/Executive Producer Rene Arsenault, ONDA is best known for their genre-bendingproductions in the fashion, television and record industries. After being hired as Tom Ford’s musical directors in 2001, ONDA was tapped as an in-house production team at JSM Music, where theyscored the awarding-winning Cotton “Hotel” commercial, directed by Lance Acord. The trio openedONDA Studios in NYC’s Meatpacking District in 2003; since then, ONDA has produced a number of television spots, executive produced “The Isley Brothers: Taken to thwhile continuing to collaborate with designers around the globe.

Posted by PGM Artists at 06:40 PM | Permalink

So what does a $178,330 shirt look like? Or a $38,556 t-shirt? Or a $57,112 pair of pants?

Well, if you consider yourself one of the growing legion of the luxury-obsessed, the shopping insatiable, a leading-edge fashionista, or you’re just downright curious, you must check out Purple ’05. A collection of 25 separates, Purple ’05, created by New York-based Hart+Larsson, is a specialized clothing line targeting impassioned buyers of both mass-market luxury goods and items produced in limited editions.

Hart+Larsson co-founder Hart states, “strangely, in a world where we’re seeing dramatic growth in the luxury market overall, there remains a dearth of unique product. That is, although one can always purchase the latest Murakami-inspired handbag or Chanel clutch, rare is the item that can only be bought by a single individual. It is in direct response to this situation that we created Purple ’05.”

Comprised of men’s dress shirts, flirty women’s tops, sexy short skirts, t-shirts, sweaters, and a single pair of pants, Purple ’05 is for the those who want clothes that embody both the qualities characteristic of luxury goods and the individual touches typically found only in wares produced in smaller runs.

Hart+Larsson co-founder Larsson says, “as evidenced by our latest collection, we possess an absolute belief in the luxury market, however, we do feel that it is ripe for significant change. In fact, Purple ’05, represents, for us, the manifestation of that which the market has been dictating for a little while now.”

Hart adds, “although consumers have long demonstrated their willingness to pay for luxury and style, they are now looking for far greater value in terms of uniqueness or exclusivity. In essence, consumers want their luxury goods to somehow mirror their own individuality.”

The 25 items that make up Purple ’05, come in a wide variety of sizes. Since each item is unique, there is, of course, only one size per item. Upon request, Hart+Larsson can furnish the size for each item. The prices range from $11,008 for a t-shirt to the aforementioned dress shirt, which is available for $178,330. The entire collection is available for a total price of $1,009,307. (Please note that as of presstime, one item had been sold and is no longer available for sale.)

So what does a $178,330 shirt look like? To find out, please visit http://www.hartlarsson.com/purple or contact Hart+Larsson at 917-882-5305.

Hart+Larsson is a creative solutions firm headquartered in New York with a second office in Stockholm. Principals of Hart+Larsson have worked with AMC, AOL, Boeing, Fairchild, Finish Line, Foote Cone & Belding, Fuse, HBO, Life, Mike & Ike, Thomson Media, Wallpaper*, Worth, and others.

Posted by PGM Artists at 03:24 PM | Permalink