Latest News

This summer, Google and Yahoo discussed a merge, InBev bought out Anheuser Busch and the new iPhone influenced mass production of other smartphones. Meanwhile, Facebook and Myspace still competed as they renovated their sites, US civilians fought harder than ever against gas prices, and Barack Obama and Hilary Clinton butted heads in the Democratic Party. Amidst all this, four Denison students moved into an unfamiliar city and formed unpredictably rewarding relationships with each other and with PGM Artists and The Brand Gallery:

Katie Steinharter

After ten weeks of interning in New York City, I can hardly believe that it’s over. On May 19th I worried about what to wear, whether I would make a good impression, if I would remember how to get to the office, where I would take my lunch break, among a thousand other things… only to take the wrong subway, get lost, and take a taxi back up to the West Village where I arrived at work five
minutes late. Needless to say, I was terrified that I had blown it already, especially as I was the youngest person in the office by far and knew that I had a lot to live up to.

However, ten weeks later, I have become more than comfortable at 134-A Charles Street. I have learned a lot and also developed friendships with people I never thought I would get to know. Along with the staff and other interns at PGM Artists and The Brand Gallery, I have met numerous people involved in the media industry and have discovered why New York has the cliché attached to it that it
seems like an entire country within a city. While interning here I have explored this city through rushing to deliver packages, ordering production equipment, “acting” in El Lobo Rojo, volunteering at the prestigious AICP Awards Show at the MOMA, shadowing meetings with new clients, buying costumes for a commercial shoot in the East Village, interviewing Promax BDA Conference attendees in Midtown... and taking an hour off once in a while to meet friends or family for lunch and brag about my day. This summer, I have gotten to know this city better than I ever did during the past five years that I have lived just an hour away in Weston, Connecticut.

While I never even expected to be offered an internship as a recent freshman, Idefinitely never expected to have such a rewarding experience when I finally got the opportunity. PGM Artists and The Brand Gallery encouraged me to try things I never thought to try before, and allowed me to learn more about the world of advertising than any college class or lecture could ever explain to me. I learned the difference between on-screen and in-print news stories, and how to create both. As naïve as I was, I had no idea at the beginning of this summer exactly how news presenters, ad agencies, brand names, consumers, and sales reps were all interrelated and dependent on each other. Through working alongside Phil McIntyre and his staff, I came to memorize our roster of directors, producers, web designers, freelancers, musicians, and editors, and exactly what each of them specializes in. Through meticulous data entry, I learned which ad agencies were most renowned and which 30 second TV spots were worth recognition at the AICP Awards.

If one were to ask me what the best part of my summer was, I would not be able to choose a single moment but if I had to choose the worst part… I would say the fact that it flew by faster than I ever anticipated. With my internship experience at PGM Artists and The Brand Gallery behind me, I am prepared to go back to Denison University with a stronger idea of what I want out of my Communications major and Studio Art minor and I know that I have an office full of enthusiastic people, in the heart of the West Village, willing to support and advise me in any future endeavors.

Will Scott

Working at PGM Artists and The Brand Gallery has provided me with a great learning experience in the working world. When I first came to New York City to begin my summer internship I had no idea how to operate in the big city on a day to day basis. After my first day on Charles Street, I quickly learned how to get into a routine for the rest of the summer. As the intern who started a week late, I was a little behind in all of the introductive stuff we would soon use as tools for the rest of the summer. This being only a minor setback, I became a fast learner and got into the full swing of things.

Once I got into my routine, I began to learn way more than I thought I would. I learned so much about the different part of the industry like marketing, branding, and advertising. The most interesting part of my day was that I never knew where I would be stationed each day. Whether it was making changes to the lead lists, learning how to make sales calls, or updating slayterbox1748.com on the PGM Artists side of the office, I always had my hands full with daily tasks. It was also nice that I got to work on The Brand Gallery side of the office and help out with projects by organizing the presentation packages and upload videos we made of interviewing advertisers and marketers around the city.

One of the most exciting things I got to do was go onto a commercial shoot with one of the directors that PGM Artists represents. I got to see how they prepare a scene and make sure the lighting, camera, and sound are all on the same page. I also got to volunteer at AICP and see all of the top people in the industry at MOMA. We also went to Promax BDA and stood outside with our camera and microphone in hand and were able to interview people who work in many different parts of the industry. Finally I got to be a part of an online show called El-Lobo-Rojo. The creative team of Hart+Larsson came to yhe office everyday for about a week and a half and shot a show with Phil and some actors. All of the interns were able to help out with the production as well as have cameos in some of the episodes which were very cool.

This internship has allowed me to help figure out my eventual career path. It has given me the experience of a real 9 to 6, Monday through Friday, work week and I have learned so much about the industry that I never could have learned in the classroom. It makes it even better that I got to work in the Big Apple for the whole summer and that is what gave it even more of a work environment where everything is so busy.

I can’t express how thankful I am for being able to have a summer internship where I have really benefitted from all the experience I have gained. I have seen so much and learned so much. It also doesn’t hurt that I got to work in the West Village and came face to face with Catherine Zeta-Jones and Natalie Portman. It was a great summer experience that I could have not gotten anywhere else.

His name is Phil St. Millay. He's the ambitious head of a gaming company and the protagonist of a new online series entitled El Lobo Rojo.

Conceived and produced by the NY-based creative team Hart+Larsson El Lobo Rojo tells the story of the mercurial Phil St. Millay, whose company is preparing to launch a revolutionary new video game. Although Phil's new game promises to make him rich, fulfilling such promise becomes something of a precarious pursuit.

PGM Artists clients Bridge Street Films and Dreams Factory have launched new websites.

Bridge Street Films' Executive Producer John Ficalora hosts a roster of three directors-Christopher Yurkow, Liz Hinlein, and Sash Andranikian. Their new website boasts colorful images of their work as well as an organized layout and individual pages for each live action director.

PromaxBDA, the world’s premier association for promotion and marketing professionals
working in electronic and broadcast media, just concluded its annual 3-day North American conference at the Hilton New York. Among the highlights of this year’s event was a special session, Measuring Risk & Reward in 2.0 Marketing, produced and moderated by Phil McIntyre, CEO of The Brand Gallery & PGM Artists.

McIntyre gathered leaders from a wide range of business sectors for a lively examination of the industry’s biggest successes and failures, while offering insights into the balancing of risk and reward in interactive media, and explaining how to profit from the power of 2.0 marketing, social networking, and user-generated content.